King Rama X

Our Profound Gratitude And Heartfelt Loyalty To H.M. King Rama X

King Rama IX

Always In Our Hearts, Forever In Our Thoughts: Our Beloved King Bhumibol Adulyadej (1927 – 2016)
dtac (mydtac) dtac (mydtac) dtac (mydtac) dtac (mydtac)
DTAC (mydtac)

User Experience strategy and design for ‘DTAC eService’ self service platform. The project includes (but not limited to) the following key areas:

  • Business requirements gathering
  • Business rules validation
  • IT constraints validation
  • IA (Information Architecture) strategy & usability testing
  • Wireframe strategy & usability test
  • UI (User Interface) design & usability test
  • UI Style Guide Bible
  • Agile development cycle collaboration


Result: The new design of DTAC eService delivers user journey that: (list follow)

  • Reduce cost of their call center
  • Activate up-sales and cross-sales instances
  • Build trust towards DTAC brand by way of user centric design, consistency, and meaningful experiences
  • Thumbs up to DTAC innovation team.

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